Effective Date: 24 September 2026

Aartic Blues (“Aartic Blues”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how Aartic Blues collects, uses, stores, protects, and handles personal information when you visit https://aarticblues.com/, submit an enquiry, request a consultation, communicate with us, or use our services.

By accessing our Website or voluntarily providing your information, you acknowledge this Privacy Policy.

This policy is drafted with reference to India’s Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025. The Government of India notified phased commencement of the Act and Rules, with different provisions taking effect on different dates.

1. About Aartic Blues

Aartic Blues is an interior design and interior execution company providing design solutions for residential, commercial, corporate, retail, hospitality, educational, institutional, and other spaces.

For privacy and data-protection purposes, Aartic Blues may act as the organisation determining the purposes and means for processing personal information submitted through the Website and our business interactions.

Contact Details

Business Name: Aartic Blues
Website: https://aarticblues.com/
Email: info@aarticblues.com
Phone: 82401995983
Address: AE-274, Sector-1, Near Tank-4, Salt Lake City, Kolkata- 700064

2. Information We Collect

We may collect information that you voluntarily provide to us and information that is generated automatically when you use our Website.

Information You Provide

When you contact us, request a consultation, submit an enquiry, or communicate with Aartic Blues, we may collect:

• Full name
• Email address
• Phone number
• Project location
• Project type
• Approximate project size or area
• Budget information
• Project requirements
• Preferred design style
• Project timeline
• Consultation details
• Messages and other information you provide
• Photographs, drawings, floor plans, reference images, or other files you voluntarily submit

Please do not submit information that is unnecessary or highly sensitive unless it is specifically required for your interaction with us.

3. Information Collected Automatically

When you visit our Website, certain technical information may be automatically collected, depending on the website technologies and third-party services currently in use.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Date and time of access
• Referring website
• General Website usage information
• Device and technical information
• Website interaction and performance information

This information may be used for security, analytics, troubleshooting, Website improvement, and performance monitoring.

4. How We Use Your Information

Aartic Blues may use personal information for the following purposes:

Responding to Enquiries

To respond to questions, requests, project enquiries, consultation requests, and other communications.

Interior Design Services

To understand your requirements and provide interior design, space-planning, consultation, execution, and related services.

Consultation and Project Discussions

To arrange meetings, calls, consultations, site visits, and discussions relating to your project.

Proposals and Quotations

To prepare, communicate, discuss, and follow up on project proposals, quotations, estimates, or other service-related information.

Communication

To send information relating to enquiries, consultations, appointments, projects, services, or other business interactions.

Website Improvement

To understand how visitors use the Website and improve its content, functionality, performance, and user experience.

Security

To detect and prevent fraud, misuse, unauthorised access, security incidents, or other unlawful activity.

Legal and Regulatory Compliance

To comply with applicable laws, regulations, court orders, governmental requests, and other lawful requirements.

Marketing

Where permitted by applicable law and where appropriate consent or another lawful basis exists, we may contact you about Aartic Blues services, projects, updates, promotions, or other relevant business information.

You may request that we stop sending promotional communications.

5. Legal Basis for Processing

Aartic Blues processes personal information only for lawful and relevant purposes.

Depending on the circumstances and applicable law, processing may take place on the basis of:

• your consent;
• your request for information or services;
• steps taken at your request before entering into a service relationship;
• compliance with a legal obligation; or
• another legally permitted basis.

Where processing is based on consent, you may have the right to withdraw that consent, subject to applicable law.

The Digital Personal Data Protection Act, 2023 establishes a framework for processing digital personal data for lawful purposes while recognising individuals’ rights relating to their personal data.

6. Website Enquiry and Consultation Forms

If you submit information through a form such as:

Start Your Design Journey
Get Your Free Consultation
Book a Consultation
Tell Us About Your Project

we may use the information to:

• understand your project;
• contact you about your enquiry;
• arrange a consultation;
• discuss your interior requirements;
• prepare a quotation or proposal;
• follow up regarding your enquiry;
• provide information about relevant Aartic Blues services.

We recommend that the Website collect only information reasonably necessary for the stated purpose.

The 2025 DPDP Rules provide for clear and understandable notices explaining the personal data being collected and the purpose for which it is processed.

7. Cookies and Similar Technologies

The Aartic Blues Website may use cookies and similar technologies such as pixels, tags, analytics tools, or other tracking technologies.

These technologies may be used to:

• operate Website functions;
• remember preferences;
• understand Website traffic;
• analyse visitor behaviour;
• improve Website performance;
• measure marketing and advertising effectiveness;
• improve the overall user experience.

Third-party services integrated into the Website may also use their own cookies or similar technologies.

You may manage or disable cookies through your browser settings. Some Website features may not function properly if certain cookies are disabled.

Where applicable law requires consent for particular tracking technologies, appropriate consent mechanisms may be provided.

8. Third-Party Service Providers

Aartic Blues may use third-party providers to operate and improve the Website and our business.

Depending on the services actually implemented on the Website, these providers may include:

• website hosting providers;
• domain and infrastructure providers;
• website analytics services;
• advertising and marketing platforms;
• email service providers;
• enquiry and form-management platforms;
• cloud-storage providers;
• payment providers;
• communication platforms;
• cybersecurity and technical-support providers.

Third parties may process information on our behalf or under their own applicable privacy terms, depending on their role.

9. Sharing of Personal Information

Aartic Blues does not sell your personal information as a standalone product.

We may share relevant information where reasonably necessary with:

• technology and hosting providers;
• website and IT service providers;
• analytics and marketing service providers;
• professional advisers;
• payment service providers, where applicable;
• contractors or project-related service providers where necessary to provide our services;
• legal, regulatory, governmental, or law-enforcement authorities where required or legally permitted.

We aim to share only information that is reasonably necessary for the relevant purpose.

10.Project Images and Portfolio Content

Aartic Blues may showcase completed projects through its Website, social media pages, portfolios, brochures, presentations, advertisements, or other promotional materials.

Project photographs, drawings, design concepts, or other project-related material may be used for portfolio or marketing purposes where Aartic Blues has the appropriate rights, permission, or other lawful basis to use such material.

We will take reasonable care when publishing identifiable personal information or photographs of clients or other individuals.

If you have a concern regarding the use of a project image or personal information, please contact us at info@aarticblues.com.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including:

• responding to enquiries;
• managing consultations;
• providing services;
• maintaining project records;
• maintaining contractual and business records;
• accounting and financial requirements;
• resolving disputes;
• complying with applicable legal obligations;
• protecting legitimate business interests.

When information is no longer required, we may delete, anonymise, or securely dispose of it, subject to legal, contractual, operational, or legitimate record-keeping requirements.

12. Data Security

Aartic Blues takes reasonable technical and organisational measures intended to protect personal information against unauthorised access, disclosure, misuse, alteration, loss, or destruction.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

The Digital Personal Data Protection Rules, 2025 include requirements relating to reasonable security safeguards for personal data.

13. Your Privacy Rights

Subject to applicable law and the provisions that are in force at the relevant time, you may have rights relating to your personal information, including rights concerning:

• access to information about processing;
• correction or updating of inaccurate information;
• erasure of personal information in applicable circumstances;
• withdrawal of consent where consent is the basis of processing;
• grievance redressal;
• other rights available under applicable data-protection law.

The DPDP Act includes statutory provisions addressing access, correction, erasure, and grievance redressal, with implementation subject to the Government’s notified commencement schedule.

14. Withdrawal of Consent

Where your personal information is processed based on consent, you may request withdrawal of that consent by contacting:

Email: info@aarticblues.com

Withdrawal of consent will not affect processing that was lawfully undertaken before the withdrawal.

Where applicable, withdrawal mechanisms should be reasonably accessible.

The DPDP Rules, 2025 contemplate mechanisms for consent withdrawal that are comparable in ease to giving consent.

15. Correction or Deletion Requests

If you believe the personal information we hold about you is inaccurate or incomplete, you may contact us and request correction or updating.

Where permitted by applicable law, you may also request deletion or erasure of personal information.

We may retain certain information where retention is required or permitted by applicable law, contractual obligations, dispute resolution, fraud prevention, financial records, or other legitimate purposes.

16. Grievance Redressal

For questions, complaints, privacy requests, or concerns regarding the handling of your personal information, please contact:

Aartic Blues

Email: info@aarticblues.com
Phone: 82401995983

Subject: Privacy Request / Grievance

Please provide sufficient information about your concern so that we can review and respond appropriately.

The DPDP framework contains provisions concerning grievance redressal and the Data Protection Board of India.

17. Children’s Privacy

The Website is primarily intended for adults, homeowners, businesses, professionals, and organisations seeking interior design or related services.

We do not knowingly request personal information from children except where permitted and appropriate under applicable law.

The DPDP Act defines a child as an individual who has not completed 18 years of age and includes specific provisions concerning processing of children’s personal data.

18. Links to Third-Party Websites

Our website may contain links to third-party websites, applications, social media platforms, map services, or other external services.

Aartic Blues does not control the privacy practices, security, content, or policies of third-party websites.

We recommend reviewing the applicable privacy policy of any third-party service you access.

19. WhatsApp, Social Media and External Communication

You may contact Aartic Blues through platforms such as WhatsApp, Instagram, Facebook, email, or other communication services.

Information shared through these platforms may also be processed according to the privacy policies and terms of those respective platforms.

Aartic Blues will use information received through these channels for appropriate business, service, enquiry, and communication purposes, subject to applicable law.

20. International Data Processing

Some third-party service providers used by a business may process or store information outside India.

Where personal information is transferred or processed outside India, Aartic Blues will do so subject to applicable legal requirements and the terms applicable to the relevant service provider.

The DPDP Act contains provisions relating to processing of personal data outside India and allows the Central Government to prescribe restrictions regarding such transfers.

21. Changes to This Privacy Policy

Aartic Blues may update this Privacy Policy from time to time because of:

• changes in our services;
• changes to our Website;
• changes in technology;
• changes in our data-processing practices;
• changes in applicable legal or regulatory requirements.

Any revised version will be published on this page with an updated Effective Date.

We recommend reviewing this Privacy Policy periodically.

22. Contact Us

For privacy-related questions, requests, or concerns, contact:

Aartic Blues

Website: https://aarticblues.com/
Email: info@aarticblues.com
Phone: 82401995983
Address: AE-274, Sector-1, Near Tank-4, Salt Lake City, Kolkata- 700064

Privacy Enquiries

Email: info@aarticblues.com